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New responsive site

Concern Worldwide has launched its new responsive site. We’re now fully optimised for mobile devices, giving us a unique opportunity to reach more web users and engage with more people to raise more money for the world’s poorest people.

Wubalem Telemos, Zinanash Telemos and Aynalem Marcho during a class on nutrition and health in Wolayita zone, SNNP region, Ethiopia.

What is a responsive site?

A responsive website is one that provides an optimal viewing experience across a range of devices – from mobile phones to desktop computers. It ensures easy-reading and navigation with minimum resizing or scrolling. This makes it easier for our website users to interact and share content regardless of what device they are using. 


The number of visitors to our site has been rising steadily over the past few years. But, we noticed a problem. There was a drop in traffic to our website from people using hand-held devices such as mobile phones and tablets. There was also a drop in donations from these users. Further research revealed that because our website was not mobile-friendly, we were losing contact with loyal supporters.

Serving our supporters

We didn’t want to isolate our supporters because of this, so we took steps to make sure our website was user-friendly across all devices and platforms. Becoming responsive was a necessary step to serve our supporters more efficiently. In fact, we launched our responsive donation forms back in February of this year and, already, a significantly higher number of donations has been made. This makes us confident that the new responsive site will reap similar rewards.

Our charity work

Web technology plays an important role in making sure our humanitarian work can be carried out as efficiently and effectively as possible. As a result of this optimisation, we expect to see an increase in the number of people coming to our site from mobile phones and tablets – and an increase in donations, which will go to our charity work helping some of the world’s poorest people.

In depth